Black Raccoon Consulting is a specialist fitness business consultancy supporting gym owners, operators and franchise brands to grow profitably and sustainably. Working across strategy, marketing, sales systems, operations and retention, Black Raccoon helps fitness businesses build clearer structures, stronger performance and scalable models that work in the real world. With experience across independent gyms, multi-site operators and franchise networks, the consultancy combines data-led insight with practical implementation to drive measurable results and long-term value.